The Story

The initial idea for Silla started way back in 2008.

Pam would hear satisfied patients recommending their physicians at times when she didn't need the recommendations. But when she did need them, the patients were nowhere to be found.

And so, in March 2009, she took part in a 3 month intensive run by the Dubai Chamber of Commerce to develop her initial idea: a place that captures healthcare recommendations for when you need them most.

Having won 3rd place, Pam created Medulink in partnership with someone who had the technical expertise needed to realise her vision. Unfortunately, he proved to be unethical and she decided to start again by herself under the new name of "Silla", which means "connection" in Arabic.

Still feeling the need for a partner, Pam invited Fahed to join Silla as an advisor and they continued to develop the initial idea.

Unwilling to take investment from 3rd parties, Silla opted for the long, slow and uphill road to growth. But various instances inspired the team to keep going.

One was when a recommendation on Silla saved Pam's life. Another was Forbes magazine featuring Silla. And a third was a conference delivered by the minds behind the world's most recent massive success stories that showed Silla as having the potential to become to a game-changing company.

In 2014, Fahed and Pam realised that health care recommendations were the product of patient loyalty and that patient loyalty, in turn, was the product of the patient experience. If health care providers could focus more on delivering delightful patient experiences, recommendations would automatically flow.

Fahed then joined Silla as an equal partner and the team set out to rebuild Silla as "the patient loyalty company".

To learn more about what Silla can do for you:

The People

Pam Wilson, Co-Founder

Pam is passionate about everything related to health.

She's particularly passionate about raising the level of excellence in health care and Silla is the manifestation of that passion.

Pam lives in the UAE with her husband and two children.

Fahed Bizzari, Co-Founder

Fahed is passionate about everything related to business-building.

He's particularly passionate about helping people and Silla gives him the opportunity to help the people who help people.

Fahed lives in Jordan with his wife and 5 children.

The Company

Silla is the trading name of Silla Health Ltd.

We are registered in England & Wales with company number 9073162.

Our registered address is 6 Station Road, London, NW4 4PZ

Our phone number is +44 (0)207 183 3523